CHAMPIONING CHANGE : PART 4
Phil Brunetti Phil Brunetti

CHAMPIONING CHANGE : PART 4

HOW BLOCKCHAIN CAN PROMOTE A SUSTAINABLE FUTURE FOR FASHION

The vocabulary of the fashion industry is expanding day by day.

We’re here to talk about the B word, blockchain and how it might promote sustainability and transparency in our industry.

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CHAMPIONING CHANGE : PART 3
Phil Brunetti Phil Brunetti

CHAMPIONING CHANGE : PART 3

There is widespread consensus about the metaverse.

It’s a ‘new world’, a ‘new frontier for fashion’ and apparently in 2025, we will all spend at least an hour of our day in this virtual world.

But for fashion, what does the metaverse really mean?

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CHAMPIONING CHANGE : part 2
Phil Brunetti Phil Brunetti

CHAMPIONING CHANGE : part 2

There are over 160,000 material manufacturers worldwide, servicing the beast that is the global fashion industry.

For brand founders looking to realise an idea, with that level of choice, where do you even start?

How do you identify manufacturers with robust ethical credentials?

And what does all this certification actually really mean?

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championing change.
Phil Brunetti Phil Brunetti

championing change.

There is no better time than right now to be challenging the status quo of the fashion industry.

As the old system starts to crumble, the appetite for revolutionary ideas has never been greater. But how do you go about turning your idea into action?

In a new series called “Championing Change”, we start with the all-important topic of your Purpose - how you define it, and how it becomes your compass through the ups and downs of launching your idea.

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TRUE TRANSFORMATION?
Phil Brunetti Phil Brunetti

TRUE TRANSFORMATION?

How about thinking differently about what your brand could be?

What else could you do that may reduce your reliance on an increasingly fragile system?

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the value gamble.
Phil Brunetti Phil Brunetti

the value gamble.

Looking after the equity of your brand in the retail space right now is incredibly tricky. You’re facing up to some crunch questions:

“Do we stick by our values and our existing customer base, and hope to ride out the storm?”

“Do we make sweeping changes to our model to capture a new audience?”

“Can we strike a balance that achieves both?”

Looking at the John Lewis ANYDAY case study, we take a look at the rewards and risks of playing the value game.

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FUTURE : PROOF ?
Phil Brunetti Phil Brunetti

FUTURE : PROOF ?

Predicting the long-term future and what it means for your brand can feel exciting and refreshing, yet utterly far-fetched and implausible all at the same time.

We have a look back at forecasts of years gone by to inform what the 2020s will bring, and how brands can mobilise towards meeting future expectations.

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TROUBLE-SHOOTING TRANSPARENCY
Phil Brunetti Phil Brunetti

TROUBLE-SHOOTING TRANSPARENCY

Sustainability can be defined as the “avoidance of the depletion of natural resources in order to maintain an ecological balance”.

By that measure, I’ve got some news for you…your brand isn’t sustainable. No brand is.

But how do you begin understanding, communicating & improving your impact?

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THE REWARDS OF RESPONSIBILITY.
Phil Brunetti Phil Brunetti

THE REWARDS OF RESPONSIBILITY.

In light of last week’s sobering IPCC report, the need for the fashion industry to accelerate away from the selfish business practices that have contributed to the demise of our planet.

In times like these, we need examples of progressive leadership in the industry to inspire us - step forward: Patagonia.

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THE AMAZON CONUNDRUM.
Phil Brunetti Phil Brunetti

THE AMAZON CONUNDRUM.

Amazon’s ethics have been under the spotlight in recent weeks.

Will they ride it out?

And what does that mean for retail brands who deal with Amazon directly as a wholesale partner?

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the future of hype?
Phil Brunetti Phil Brunetti

the future of hype?

Could big brands use their skill at manipulating the hype machine to drive positive change across the industry?

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